Metaphors in the reporting of lottery winners in Malaysian news articles / Mohammad Huzaifa Siddiqui

Mohammad Huzaifa, Siddiqui (2019) Metaphors in the reporting of lottery winners in Malaysian news articles / Mohammad Huzaifa Siddiqui. Masters thesis, University of Malaya.

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      The Malaysian news media seems to play an important role in highlighting the winners of lotteries, and it is observed that metaphors are commonly deployed in telling the narrative of these winners. In this research, these metaphors are investigated in order to examine how they create an imaginary reality such as lottery winning is an easy task. The news articles from the four most distributed Malaysian English newspapers have been curated. The analytical framework is carried out using Charteris-Black’s (2004) three stages of Critical Metaphor Analysis approach: identification, interpretation, and explanation. The study shows that, despite the low odds of winning the lottery in Malaysia and its likely negative outcomes, lottery gaming is portrayed as a game, a sport, or a pleasant journey which results in the participant becoming a millionaire or a billionaire. It is also argued in this research that these messages can be harmful. Such use of metaphoric domains gives birth to fantasies of winning and they tap into irrational behavior of desires. It is hoped the analysis of metaphors will facilitate critical awareness amongst news readers.

      Item Type: Thesis (Masters)
      Additional Information: Dissertation (M.A.) – Faculty of Languages and Linguistics, University of Malaya, 2019.
      Uncontrolled Keywords: Malaysian news media; Lottery activities; Lottery effects; Media and power; Critical metaphor analysis
      Subjects: H Social Sciences > H Social Sciences (General)
      P Language and Literature > P Philology. Linguistics
      Divisions: Faculty of Languages and Linguistics
      Depositing User: Mr Mohd Safri Tahir
      Date Deposited: 13 Jan 2020 07:29
      Last Modified: 13 Jan 2020 07:29

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