Chong, Cynthia Yoke Ying (1995) Sales process : a framework for improving selling effectiveness in the life insurance industry / Cynthia Chong Yoke Ying. Masters thesis, University of Malaya.
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
Item Type: | Thesis (Masters) |
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Additional Information: | Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran, Universiti Malaya, 1995. |
Uncontrolled Keywords: | Insurance, Life--Malaysia--Marketing, Sales management--Malaysia. |
Subjects: | H Social Sciences > HG Finance |
Divisions: | Faculty of Economics & Administration |
Depositing User: | Mr Jasny Razali |
Date Deposited: | 14 Apr 2012 16:11 |
Last Modified: | 07 Aug 2013 16:51 |
URI: | http://studentsrepo.um.edu.my/id/eprint/1152 |
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