Sales process : a framework for improving selling effectiveness in the life insurance industry / Cynthia Chong Yoke Ying.

Chong, Cynthia Yoke Ying (1995) Sales process : a framework for improving selling effectiveness in the life insurance industry / Cynthia Chong Yoke Ying. Masters thesis, University of Malaya.

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                    Item Type: Thesis (Masters)
                    Additional Information: Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran, Universiti Malaya, 1995.
                    Uncontrolled Keywords: Insurance, Life--Malaysia--Marketing, Sales management--Malaysia.
                    Subjects: H Social Sciences > HG Finance
                    Divisions: Faculty of Economics & Administration
                    Depositing User: Mr Jasny Razali
                    Date Deposited: 14 Apr 2012 16:11
                    Last Modified: 07 Aug 2013 16:51
                    URI: http://studentsrepo.um.edu.my/id/eprint/1152

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