Dhineswary , - (2024) Analisis kod budaya dari perspektif semiotik dalam latar filem Tamil ‘Jagat’ / Dhineswary. Masters thesis, Universiti Malaya.
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Abstract
Film is an entertainment material that cannot be separated from today's society. The entertainment media can be said to be the most successful to the point that it has blended with human’s social life. This is so because a film not only acts as an entertainment tool, but also has the power to influence the emotions, minds, and forms of life of the audience. So, the comprehension of a film is important to understand the message being conveyed. The comprehension of a film does not only depend on the dialogue but also on the cultural codes found in the film. The purpose of this study is to analyse the cultural codes found in the setting of the Tamil film 'Jagat' from a semiotic perspective. Semiotic Theory Model "Two Orders of Signification" by Roland Barthes (1964) is used in this study. The cultural codes found in this film categorized according to the three cultural components stated by Ismail Said (2009), namely Cognitive Cultural Components, Normative Cultural Components and Material Cultural Components. Then, the Semiotic Theory of Roland Barthes (1964) used to unravel the meaning of the denotation and connotation of the cultural codes found in the setting of the film. A total of 37 shots were selected from the setting of this film to analyse the cultural codes. The cultural codes analysed, and the true meaning represented by the cultural codes will be identified. Malaysia has various ethnicities and cultures, so this study is significant because it can help the audience to understand the meaning to be conveyed through cultural codes. Film directors and filmmakers will also benefit from this study. denotation, connotation.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.A.) – Faculty of Languages and Linguistics, Universiti Malaya, 2024. |
| Uncontrolled Keywords: | Roland Barthes’ semiotics; Cultural codes; Malaysian Tamil films; Entertainment media; Jagat |
| Subjects: | P Language and Literature > P Philology. Linguistics P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Divisions: | Faculty of Languages and Linguistics |
| Depositing User: | Mr Mohd Safri Tahir |
| Date Deposited: | 07 Oct 2024 00:42 |
| Last Modified: | 07 Oct 2024 00:42 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/15454 |
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