Organisational green culture and competitive advantage in manufacturing industry: Corporate social responsibility as a mediator / Priyahdharshini Gunaseelan

Priyahdharshini , Gunaseelan (2023) Organisational green culture and competitive advantage in manufacturing industry: Corporate social responsibility as a mediator / Priyahdharshini Gunaseelan. Masters thesis, Universiti Malaya.

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Abstract

Green practises are changing the economic landscape and encouraging organisations to embrace a green culture. However, there is a lack of study on the factors necessary to drive and shape this formula successfully. Corporate social responsibility (CSR) could be a driving force for gaining environmental education and economic information, as it can mobilise employee knowledge and cultivate a learning environment that can accommodate business sustainability. The research aims to examine the relationship between organisational green culture and competitive advantage of manufacturing industries in Selangor, using CSR activities as a mediator. Organisational green management and CSR activities are seen as a way to gain competitive advantage, so CSR activities are offered to sustain the relationship between an organisational green culture and its competitive advantage. Insights gained from empirical analysis could be beneficial for future researchers. This study used ZoomInfo Technologies Inc. software to collect samples from 2,400 Selangor manufacturing companies, drawn randomly from 25% of the population and distributed to 600 managers. A structured survey was conducted using Google Forms to obtain data from 196 respondents, which was analysed using SPSS version 29.This research study found that organisational green culture and CSR activities have a positive effect on competitive advantage in manufacturing firms in Selangor. It provides an empirical explanation of the relationships between variables that influence competitive advantage.

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