Lim, Pey Chyi (2010) From online perceived value to e-loyalty : a study of Malaysian low cost carriers / Lim Pey Chyi. Masters thesis, Universiti Malaya.
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
Item Type: | Thesis (Masters) |
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Additional Information: | Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. |
Uncontrolled Keywords: | Airlines--Customer services--Malaysia--Automation ; Airlines--Reservation systems--Malaysia--Automation |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | Faculty of Business and Accountancy > Operations and Management Information Systems |
Depositing User: | Ms Siti Mawarni Salim |
Date Deposited: | 13 Apr 2012 00:13 |
Last Modified: | 10 Jul 2013 13:05 |
URI: | http://studentsrepo.um.edu.my/id/eprint/1606 |
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