Kartina, Abu Bakar (2010) Consumers attitude towards "Mamak" food in Malaysia / Kartina Abu Bakar. Masters thesis, Universiti Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. |
| Uncontrolled Keywords: | Consumers--Malaysia--Attitudes. ; Consumers' preferences--Psychological aspects--Malaysia. ; Restaurants--Malaysia--Public opinion. ; Restaurants--Malaysia--Quality control. |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Cik Siti Iryani Ismail |
| Date Deposited: | 14 Apr 2012 16:58 |
| Last Modified: | 01 Jan 2014 16:02 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/2210 |
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