The relationship between corporate social responsibility orientation, marketing capabilities and organisational performance / Wan Kalthom Hj Yahya.

Wan Kalthom, Yahya (2011) The relationship between corporate social responsibility orientation, marketing capabilities and organisational performance / Wan Kalthom Hj Yahya. PhD thesis, University of Malaya.

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                      Item Type: Thesis (PhD)
                      Additional Information: Thesis (Ph.D) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.
                      Uncontrolled Keywords: Relationship marketing; Social responsibility of business; Corporations--Malaysia--Finance
                      Subjects: H Social Sciences > HD Industries. Land use. Labor
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: Ms Juhaida Abd Rahim
                      Date Deposited: 15 Apr 2012 12:39
                      Last Modified: 31 Dec 2013 17:19
                      URI: http://studentsrepo.um.edu.my/id/eprint/2345

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