Teenagers' acceptance of products endorsed by ethnicity of local celebrities / Lim See Seng

Lim, See Seng (2001) Teenagers' acceptance of products endorsed by ethnicity of local celebrities / Lim See Seng. Masters thesis, University of Malaya.

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                  Item Type: Thesis (Masters)
                  Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2002.
                  Uncontrolled Keywords: Teenagers
                  Subjects: H Social Sciences > HF Commerce
                  Divisions: Faculty of Business and Accountancy
                  Depositing User: Mr Shukri Abd Hamid
                  Date Deposited: 17 Apr 2012 01:53
                  Last Modified: 08 Oct 2014 21:12
                  URI: http://studentsrepo.um.edu.my/id/eprint/2645

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