Yam, Yew Peng (2012) An analysis on the purchase intention of service under the price bundling context / Yam Yew Peng. Masters thesis, University of Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.B.A.(Acc.)) - Faculty of Business and Accountancy, University Malaya, 2012. |
| Uncontrolled Keywords: | Purchase; Price bundling |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Puan Marzulaila Johari |
| Date Deposited: | 26 Apr 2012 15:19 |
| Last Modified: | 27 Sep 2017 16:12 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/3426 |
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