Hong, Kai Kuan (2012) Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan. Masters thesis, University of Malaya .
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.B.A.(Acc.)) - Faculty of Business and Accountancy, University Malaya, 2012. |
| Uncontrolled Keywords: | Industry marketing and branding |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Mr Mohd Faizal Hamzah |
| Date Deposited: | 27 Apr 2012 09:56 |
| Last Modified: | 22 Aug 2013 12:31 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/3439 |
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