Post-test of an advertising campaign / Chua Chee Lian

Chua, Chee Lian (1970) Post-test of an advertising campaign / Chua Chee Lian. Undergraduates thesis, University of Malaya.

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    Item Type: Thesis ( Undergraduates)
    Additional Information: Academic exercise (B.A. )- Faculty Economics and Administration, University of Malaya, 1970.
    Uncontrolled Keywords: Live Tiger Advertisement Campaign; Ddvertisement; Awareness and impact; Effectiveness
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Faculty of Economics & Administration
    Depositing User: Mr Mohd Safri Tahir
    Date Deposited: 04 Feb 2017 17:25
    Last Modified: 04 Feb 2017 17:25

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