A multimodal analysis of ISIS’s Eid greetings video / Aasha Abdulmuhsin Ali

Aasha , Abdulmuhsin Ali (2018) A multimodal analysis of ISIS’s Eid greetings video / Aasha Abdulmuhsin Ali. Masters thesis, University of Malaya.

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      This study examines the representation of ISIS in their video Entitled “Eid Greetings from the Land of Khilafa”. Since ISIS count mainly on online means to spread their ideology and legitimize their actions, there was a need to look at how ISIS create their image by analyzing the multimodality of their videos through examining visual, verbal and textual elements, as it provides an explanation of how these elements form identities, ideologies and power. Kress and Van Leeuwen’s framework of multimodal analysis (1996) along with Machin (2016) and Ledin and Machin (2018) were utilized as an analyzing tool. The results showed that in the video ISIS presented their identity as armed Islamic group that fear no one and achieved many victories all according to Allah promise, furthermore, they encouraged the rest of Muslims to leave their houses and join Islamic state by showing the real Islamic environment in IS. In addition, they legitimize their actions by referring to Quranic verses, Hadith, and Sahaba’s sayings. The video also focused on the children as the youth of tomorrow and ISIS’s future fighters who will enable the continuity of this state.

      Item Type: Thesis (Masters)
      Additional Information: Dissertation (M.A) - Faculty of Languages and Linguistics, University of Malaya, 2018.
      Uncontrolled Keywords: Multimodal analysis; ISIS; Representation video; Ideology
      Subjects: P Language and Literature > P Philology. Linguistics
      Divisions: Faculty of Languages and Linguistics
      Depositing User: Mr Mohd Safri Tahir
      Date Deposited: 16 Nov 2018 03:54
      Last Modified: 15 Dec 2020 06:52
      URI: http://studentsrepo.um.edu.my/id/eprint/9108

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