Cheng, Siew Yee (2011) Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee. Masters thesis, Universiti Malaya.
| PDF (Introduction) - Submitted Version Download (43Kb) | Preview | |
| PDF (Chap 1) - Submitted Version Download (37Kb) | Preview | |
| PDF (Chap 2) - Submitted Version Download (262Kb) | Preview | |
| PDF (Chap 3) - Submitted Version Download (48Kb) | Preview | |
| PDF (Chap 4) - Submitted Version Download (201Kb) | Preview | |
| PDF (Chap 5) - Submitted Version Download (52Kb) | Preview | |
| PDF (Bibliography) - Submitted Version Download (82Kb) | Preview |
Official URL: http://pendeta.um.edu.my/client/default/search/res...
Item Type: | Thesis (Masters) |
---|---|
Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. |
Uncontrolled Keywords: | Branding (Marketing)--Malaysia ; Brand name products--Malaysia--Marketing |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | Faculty of Business and Accountancy |
Depositing User: | Ms Siti Mawarni Salim |
Date Deposited: | 11 Apr 2012 14:18 |
Last Modified: | 19 Sep 2013 17:58 |
URI: | http://studentsrepo.um.edu.my/id/eprint/1305 |
Actions (For repository staff only : Login required)
View Item |