Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee

Cheng, Siew Yee (2011) Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee. Masters thesis, Universiti Malaya.

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                Item Type: Thesis (Masters)
                Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.
                Uncontrolled Keywords: Branding (Marketing)--Malaysia ; Brand name products--Malaysia--Marketing
                Subjects: H Social Sciences > HF Commerce
                Divisions: Faculty of Business and Accountancy
                Depositing User: Ms Siti Mawarni Salim
                Date Deposited: 11 Apr 2012 14:18
                Last Modified: 19 Sep 2013 17:58
                URI: http://studentsrepo.um.edu.my/id/eprint/1305

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