Nor Ilyani, Zainal (2011) Investigating the mediation effect of satisfaction on relationships between service quality and perceived value to loyalty : empirical evidence from telecommunication service centres in Malaysia / Nor Ilyani Binti Zainal. Masters thesis, Universiti Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. |
| Uncontrolled Keywords: | Telecommunication--Malaysia ; Consumer satisfaction--Malaysia |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 11 Apr 2012 14:32 |
| Last Modified: | 31 Dec 2013 17:35 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1311 |
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