Wong, Tien Cheong (1997) Marketing plan for a new product launch : a case study of Kao Malaysia / Wong Tien Cheong. Masters thesis, Universiti Malaya.
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran,Universiti Malaya, 1997 |
| Uncontrolled Keywords: | New products--Malaysia--Marketing--Case studies Marketing--Malaysia--Management |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Economics & Administration |
| Depositing User: | ms noor ain mat noor |
| Date Deposited: | 11 Apr 2012 19:31 |
| Last Modified: | 27 Jul 2013 16:38 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1452 |
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