Gender influence on local advertisements of mobile phone service providers / Choong Yin Lai.

Choong, Yin Lai (2009) Gender influence on local advertisements of mobile phone service providers / Choong Yin Lai. Masters thesis, Universiti Malaya.

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                  Item Type: Thesis (Masters)
                  Additional Information: Dissertation (M.E.S.L.) -- Jabatan Bahasa Inggeris, Fakulti Bahasa dan Linguistik, Universiti Malaya, 2009.
                  Uncontrolled Keywords: Sex role in advertising. ; Symbolism in advertising. ; Mass media and propaganda--Malaysia. ; Cell phones--Marketing--Malaysia.
                  Subjects: P Language and Literature > PE English
                  Divisions: Faculty of Languages and Linguistics
                  Depositing User: Cik Siti Iryani Ismail
                  Date Deposited: 14 Apr 2012 17:06
                  Last Modified: 11 Jul 2013 09:34
                  URI: http://studentsrepo.um.edu.my/id/eprint/1465

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