Physicians' responses to marketing strategies of pharmaceutical companies in Malaysia / Lam Chee Peng

Lam, Chee Peng (2004) Physicians' responses to marketing strategies of pharmaceutical companies in Malaysia / Lam Chee Peng. Masters thesis, Universiti Malaya.

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                      Item Type: Thesis (Masters)
                      Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004
                      Uncontrolled Keywords: Pharmaceutical industry--Malaysia--Marketing Physicians--Malaysia--Attitudes
                      Subjects: H Social Sciences > HF Commerce
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: Cik Hamidah Mohammad Ali
                      Date Deposited: 14 Apr 2012 17:03
                      Last Modified: 16 Jul 2013 12:43
                      URI: http://studentsrepo.um.edu.my/id/eprint/1468

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