Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry / Seaw Thiam Chin.

Seaw, Thiam Chin (2010) Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry / Seaw Thiam Chin. Masters thesis, Universiti Malaya.

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                  Item Type: Thesis (Masters)
                  Additional Information: Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.
                  Uncontrolled Keywords: Fast food restaurants--Customer servicse--Malaysia--Quality control
                  Subjects: H Social Sciences > HF Commerce
                  Divisions: Faculty of Business and Accountancy
                  Depositing User: Ms Siti Mawarni Salim
                  Date Deposited: 11 Apr 2012 23:14
                  Last Modified: 10 Jul 2013 15:41
                  URI: http://studentsrepo.um.edu.my/id/eprint/1529

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