Seaw, Thiam Chin (2010) Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry / Seaw Thiam Chin. Masters thesis, Universiti Malaya.
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| PDF (Chapter 1) Download (144Kb) | Preview | |
| PDF (Chapter 2) Download (243Kb) | Preview | |
| PDF (Chapter 3) Download (153Kb) | Preview | |
| PDF (Chapter 4) Download (181Kb) | Preview | |
| PDF (Chapter 5) Download (178Kb) | Preview | |
| PDF (Bibliography) Download (178Kb) | Preview | |
| PDF (Appendix) Download (159Kb) | Preview |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. |
| Uncontrolled Keywords: | Fast food restaurants--Customer servicse--Malaysia--Quality control |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 11 Apr 2012 23:14 |
| Last Modified: | 10 Jul 2013 15:41 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1529 |
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