Chow, Sweet Fun (2010) A study on full service restaurants' attributes and the key determinants of customer satisfaction behavioural intention / Chow Sweet Fun. Masters thesis, Universiti Malaya.
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| PDF (Introduction) Download (369Kb) | Preview | |
| PDF (Chapter 1) Download (462Kb) | Preview | |
| PDF (Chapter 2) Download (374Kb) | Preview | |
| PDF (Chapter 3) Download (390Kb) | Preview | |
| PDF (Chapter 4) Download (582Kb) | Preview | |
| PDF (Chapter 5) Download (319Kb) | Preview | |
| PDF (Reference) Download (283Kb) | Preview | |
| PDF (Appendix) Download (439Kb) | Preview |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Jabatan Dasar dan Strategi Perniagaan, Fakulti Perniagaan dan Perakaunan, Universiti Malaya. 2010. |
| Uncontrolled Keywords: | Restaurants--Customer services--Malaysia ; Consumer behavior--Malaysia--Psychological aspects |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy > Dept of Business Policy and Strategy |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 12 Apr 2012 23:48 |
| Last Modified: | 10 Jul 2013 12:14 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1602 |
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