Lim, Pey Chyi (2010) From online perceived value to e-loyalty : a study of Malaysian low cost carriers / Lim Pey Chyi. Masters thesis, Universiti Malaya.
![[img]](http://studentsrepo.um.edu.my/style/images/fileicons/application_pdf.png)
| PDF (Introduction) Download (109Kb) | Preview | |
| PDF (Chapter 1) Download (124Kb) | Preview | |
| PDF (Chapter 2) Download (1828Kb) | Preview | |
| PDF (Chapter 3) Download (175Kb) | Preview | |
| PDF (Chapter 4) Download (128Kb) | Preview | |
| PDF (Chapter 5) Download (120Kb) | Preview | |
| PDF (Reference) Download (179Kb) | Preview | |
| PDF (Appendix) Download (447Kb) | Preview |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. |
| Uncontrolled Keywords: | Airlines--Customer services--Malaysia--Automation ; Airlines--Reservation systems--Malaysia--Automation |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy > Operations and Management Information Systems |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 13 Apr 2012 00:13 |
| Last Modified: | 10 Jul 2013 13:05 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1606 |
Actions (For repository staff only : Login required)
| View Item |
