From online perceived value to e-loyalty : a study of Malaysian low cost carriers / Lim Pey Chyi

Lim, Pey Chyi (2010) From online perceived value to e-loyalty : a study of Malaysian low cost carriers / Lim Pey Chyi. Masters thesis, Universiti Malaya.

[img]
Preview
PDF (Introduction)
Download (109Kb) | Preview
    [img]
    Preview
    PDF (Chapter 1)
    Download (124Kb) | Preview
      [img]
      Preview
      PDF (Chapter 2)
      Download (1828Kb) | Preview
        [img]
        Preview
        PDF (Chapter 3)
        Download (175Kb) | Preview
          [img]
          Preview
          PDF (Chapter 4)
          Download (128Kb) | Preview
            [img]
            Preview
            PDF (Chapter 5)
            Download (120Kb) | Preview
              [img]
              Preview
              PDF (Reference)
              Download (179Kb) | Preview
                [img]
                Preview
                PDF (Appendix)
                Download (447Kb) | Preview
                  Item Type: Thesis (Masters)
                  Additional Information: Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.
                  Uncontrolled Keywords: Airlines--Customer services--Malaysia--Automation ; Airlines--Reservation systems--Malaysia--Automation
                  Subjects: H Social Sciences > HF Commerce
                  Divisions: Faculty of Business and Accountancy > Operations and Management Information Systems
                  Depositing User: Ms Siti Mawarni Salim
                  Date Deposited: 13 Apr 2012 00:13
                  Last Modified: 10 Jul 2013 13:05
                  URI: http://studentsrepo.um.edu.my/id/eprint/1606

                  Actions (For repository staff only : Login required)

                  View Item