Lew, Bel Lee Peng (2010) Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands / Bel Lew Lee Peng. Masters thesis, Universiti Malaya.
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| PDF (Chapter 1) Download (197Kb) | Preview | |
| PDF (Chapter 2) Download (188Kb) | Preview | |
| PDF (Chapter 3) Download (106Kb) | Preview | |
| PDF (Chapter 4) Download (177Kb) | Preview | |
| PDF (Chapter 5) Download (46Kb) | Preview | |
| PDF (Bibliography) Download (53Kb) | Preview | |
| PDF (Appendix) Download (545Kb) | Preview |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. |
| Uncontrolled Keywords: | Cell phones--Purchasing--Malaysia ; Brand choice--Malaysia--Psychological aspects |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy > Operations and Management Information Systems |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 13 Apr 2012 12:11 |
| Last Modified: | 10 Jul 2013 13:02 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1700 |
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