Ng, Oy Lin (2010) Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia / Ng Oy Lin. Masters thesis, Universiti Malaya.
| Item Type: | Thesis (Masters) |
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| Additional Information: | Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011 |
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| Uncontrolled Keywords: | Relationship marketing--Malaysia--Case studies Bank management--Malaysia Financial services industry--Malaysia--Management Customer loyalty--Malaysia--Case studies Customer relations--Malaysia--Management Consumer satisfaction--Malaysia--Evaluation |
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| Subjects: | H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Business and Accountancy |
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| Depositing User: | miss shahirah mustaffa |
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| Date Deposited: | 14 Apr 2012 17:05 |
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| Last Modified: | 10 Jul 2013 15:15 |
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| URI: | http://studentsrepo.um.edu.my/id/eprint/1851 |
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