Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia / Ng Oy Lin

Ng, Oy Lin (2010) Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia / Ng Oy Lin. Masters thesis, Universiti Malaya.

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                      Item Type: Thesis (Masters)
                      Additional Information: Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011
                      Uncontrolled Keywords: Relationship marketing--Malaysia--Case studies Bank management--Malaysia Financial services industry--Malaysia--Management Customer loyalty--Malaysia--Case studies Customer relations--Malaysia--Management Consumer satisfaction--Malaysia--Evaluation
                      Subjects: H Social Sciences > HF Commerce
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: miss shahirah mustaffa
                      Date Deposited: 14 Apr 2012 17:05
                      Last Modified: 10 Jul 2013 15:15
                      URI: http://studentsrepo.um.edu.my/id/eprint/1851

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