Wong, Wai Cheng (1999) Creating sustainable competitive advantages in a global environment : a survey of Malaysian advertising agencies / Wong Wai Cheng. Masters thesis, Universiti Malaya.
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
Item Type: | Thesis (Masters) |
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Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1999 |
Uncontrolled Keywords: | Adverstising agencies |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | Faculty of Business and Accountancy |
Depositing User: | Mr Mohd Khalifah Idris |
Date Deposited: | 14 Apr 2012 10:45 |
Last Modified: | 23 Jul 2013 12:31 |
URI: | http://studentsrepo.um.edu.my/id/eprint/2015 |
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