Corporate social responsibility (CSR) in catering industry : the perception of diners and their buying behavior / Hamidreza Ghotb.

Ghotb, Hamidreza (2011) Corporate social responsibility (CSR) in catering industry : the perception of diners and their buying behavior / Hamidreza Ghotb. Masters thesis, University of Malaya.

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                        Item Type: Thesis (Masters)
                        Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.
                        Uncontrolled Keywords: Social responsibility of business; Consumer behavior; Caterers and catering--Marketing
                        Subjects: H Social Sciences > HF Commerce
                        Divisions: Faculty of Business and Accountancy
                        Depositing User: Ms Juhaida Abd Rahim
                        Date Deposited: 14 Apr 2012 13:39
                        Last Modified: 20 Sep 2013 16:48
                        URI: http://studentsrepo.um.edu.my/id/eprint/2124

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