Sulaiman, Sulaiman (2010) The role of the ethical brand and its effect on industrial buyers' responses / Sulaiman. Masters thesis, Universiti Malaya.
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| PDF (Table of Contents) Download (179Kb) | Preview | |
| PDF (Chapter 1) Download (205Kb) | Preview | |
| PDF (Chapter 2) Download (187Kb) | Preview | |
| PDF (Chapter 3) Download (243Kb) | Preview | |
| PDF (Chapter 4) Download (265Kb) | Preview | |
| PDF (Chapter 5) Download (395Kb) | Preview | |
| PDF (Chapter 6) Download (519Kb) | Preview | |
| PDF (Chapter 7) Download (304Kb) | Preview | |
| PDF (Bibliography) Download (215Kb) | Preview | |
| PDF (Appendix) Download (633Kb) | Preview |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (Ph.D) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. |
| Uncontrolled Keywords: | Brand name products. ; Brand choice. Subject term: Consumers' preferences . ; Consumers--Attitudes. ; Marketing--Management. ; Business ethics. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Cik Siti Iryani Ismail |
| Date Deposited: | 14 Apr 2012 16:40 |
| Last Modified: | 10 Jul 2013 15:55 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/2198 |
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