The study of antecedents of customer loyalty towards established mobile service providers in Malaysia / Nicole Yap Chen Yan.

Yap, Nicole Chen Yan (2010) The study of antecedents of customer loyalty towards established mobile service providers in Malaysia / Nicole Yap Chen Yan. Masters thesis, Universiti Malaya.

[img]
Preview
PDF (Title Page)
Download (6Kb) | Preview
    [img]
    Preview
    PDF (Abstract)
    Download (64Kb) | Preview
      [img]
      Preview
      PDF (Chapter 1)
      Download (77Kb) | Preview
        [img]
        Preview
        PDF (Chapter 2)
        Download (199Kb) | Preview
          [img]
          Preview
          PDF (Chapter 3)
          Download (72Kb) | Preview
            [img]
            Preview
            PDF (Chapter 4)
            Download (385Kb) | Preview
              [img]
              Preview
              PDF (Chapter 5)
              Download (116Kb) | Preview
                [img]
                Preview
                PDF (Bibliography)
                Download (85Kb) | Preview
                  [img]
                  Preview
                  PDF (Appendix)
                  Download (230Kb) | Preview
                    Item Type: Thesis (Masters)
                    Additional Information: Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.
                    Uncontrolled Keywords: Customer loyalty--Malaysia--Case studies. ; Cell phone services industry--Customer services--Malaysia. ; Cell phone services industry--Malaysia--Management. ; Cell phones--Marketing--Malaysia.
                    Subjects: H Social Sciences > HF Commerce
                    Divisions: Faculty of Business and Accountancy
                    Depositing User: Cik Siti Iryani Ismail
                    Date Deposited: 14 Apr 2012 17:29
                    Last Modified: 10 Jul 2013 16:37
                    URI: http://studentsrepo.um.edu.my/id/eprint/2218

                    Actions (For repository staff only : Login required)

                    View Item