Rajan, Jeyalakshmi (2002) Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia / Jeyalakshmi Rajan. Masters thesis, University of Malaya.
![[img]](http://studentsrepo.um.edu.my/style/images/fileicons/application_pdf.png) | PDF (Abstract) Download (1895Kb) |
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| PDF (Chapter 2) Download (1652Kb) |
| PDF (Chapter 3) Download (1362Kb) |
| PDF (Chapter 4) Download (8Mb) |
| PDF (Chapter 5) Download (527Kb) |
| PDF (Appendix) Download (4Mb) |
| PDF (References) Download (1152Kb) |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2002. |
| Uncontrolled Keywords: | Niche market and customer |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Mr Shukri Abd Hamid |
| Date Deposited: | 17 Apr 2012 01:39 |
| Last Modified: | 24 Jul 2013 16:02 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/2643 |
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