The impact of corporate rebranding on organisation's market value : Malaysian perspective / Ee Mei Chin.

Ee, Mei Chin (2011) The impact of corporate rebranding on organisation's market value : Malaysian perspective / Ee Mei Chin. Masters thesis, University of Malaya.

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                      Item Type: Thesis (Masters)
                      Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.
                      Uncontrolled Keywords: Corporate image--Malaysia; Business names--Malaysia
                      Subjects: H Social Sciences > HF Commerce
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: Ms Juhaida Abd Rahim
                      Date Deposited: 25 Apr 2012 11:17
                      Last Modified: 20 Sep 2013 13:00
                      URI: http://studentsrepo.um.edu.my/id/eprint/3219

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