Case study : customer lifetime value for a fleet card business / Lim Kai Hoe <and> Low Yeok Chin.

Lim, Kai Hoe; Low, Yeok Chin (2011) Case study : customer lifetime value for a fleet card business / Lim Kai Hoe <and> Low Yeok Chin. Masters thesis, Universiti Malaya.

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                      Item Type: Thesis (Masters)
                      Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.
                      Uncontrolled Keywords: Relationship marketing
                      Subjects: H Social Sciences > HF Commerce
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: Cik Norhikmah Mazlan
                      Date Deposited: 24 Apr 2012 12:56
                      Last Modified: 24 Sep 2013 16:39
                      URI: http://studentsrepo.um.edu.my/id/eprint/3267

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