Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin

Ong, Khian Sin (2009) Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin. Masters thesis, Universiti Malaya.

[img]
Preview
PDF (Introduction)
Download (32Kb) | Preview
    [img]
    Preview
    PDF (Chapter 1)
    Download (19Kb) | Preview
      [img]
      Preview
      PDF (Chapter 2)
      Download (53Kb) | Preview
        [img]
        Preview
        PDF (Chapter 3)
        Download (27Kb) | Preview
          [img]
          Preview
          PDF (Chapter 4)
          Download (210Kb) | Preview
            [img]
            Preview
            PDF (Chapter 5)
            Download (30Kb) | Preview
              [img]
              Preview
              PDF (Bibliography)
              Download (25Kb) | Preview
                [img]
                Preview
                PDF (Appendix)
                Download (201Kb) | Preview
                  Item Type: Thesis (Masters)
                  Additional Information: Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.
                  Uncontrolled Keywords: Internet banking--Malaysia--Case studies ; Banks and banking--Customer services--Information technology--Malaysia
                  Subjects: H Social Sciences > HF Commerce
                  Divisions: Faculty of Business and Accountancy > Operations and Management Information Systems
                  Depositing User: Ms Siti Mawarni Salim
                  Date Deposited: 24 Apr 2012 16:57
                  Last Modified: 11 Jul 2013 09:38
                  URI: http://studentsrepo.um.edu.my/id/eprint/3354

                  Actions (For repository staff only : Login required)

                  View Item