Izahar, Noorlin Azwin (2009) The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar. Masters thesis, Universiti Malaya.
![[img]](http://studentsrepo.um.edu.my/style/images/fileicons/application_pdf.png)
| PDF (Introduction) Download (138Kb) | Preview | |
| PDF (Chapter 1) Download (330Kb) | Preview | |
| PDF (Chapter 2) Download (296Kb) | Preview | |
| PDF (Chapter 3) Download (206Kb) | Preview | |
| PDF (Chapter 4) Download (192Kb) | Preview | |
| PDF (Chapter 5) Download (329Kb) | Preview | |
| PDF (Chapter 6) Download (192Kb) | Preview | |
| PDF (Bibliography) Download (201Kb) | Preview | |
| PDF (Appendix) Download (633Kb) | Preview |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. |
| Uncontrolled Keywords: | Advertising--Malaysia--Influence ; Advertising--Malaysia--Psychological aspects |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy > Operations and Management Information Systems |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 26 Apr 2012 09:54 |
| Last Modified: | 11 Jul 2013 09:54 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/3406 |
Actions (For repository staff only : Login required)
| View Item |
