Lim, Pei Yee (2012) Attitudinal characteristics, counpon characteristics and redemption intentions : a segment-level analysis / Lim Pei Yee. Masters thesis, University of Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.B.A.(Acc.)) - Faculty of business and Accountancy, University Malaya, 2012. |
| Uncontrolled Keywords: | Attitudinal characteristics; Counpon; Redemption |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Puan Marzulaila Johari |
| Date Deposited: | 27 Apr 2012 13:11 |
| Last Modified: | 30 Aug 2013 12:01 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/3443 |
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