Attitudinal characteristics, counpon characteristics and redemption intentions : a segment-level analysis / Lim Pei Yee

Lim, Pei Yee (2012) Attitudinal characteristics, counpon characteristics and redemption intentions : a segment-level analysis / Lim Pei Yee. Masters thesis, University of Malaya.

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                      Item Type: Thesis (Masters)
                      Additional Information: Thesis (M.B.A.(Acc.)) - Faculty of business and Accountancy, University Malaya, 2012.
                      Uncontrolled Keywords: Attitudinal characteristics; Counpon; Redemption
                      Subjects: H Social Sciences > HF Commerce
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: Puan Marzulaila Johari
                      Date Deposited: 27 Apr 2012 13:11
                      Last Modified: 30 Aug 2013 12:01
                      URI: http://studentsrepo.um.edu.my/id/eprint/3443

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