A study on customer relationship management in the banking sector in Malaysia / by Donny Lim Yhew Chjuan.

Lim, Donny Yhew Chjuan (2001) A study on customer relationship management in the banking sector in Malaysia / by Donny Lim Yhew Chjuan. Masters thesis, University of Malaya.

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                      Item Type: Thesis (Masters)
                      Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2002.
                      Uncontrolled Keywords: Customer relations--Malaysia--Management.
                      Subjects: H Social Sciences > HF Commerce
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: Puan Marzulaila Johari
                      Date Deposited: 07 Apr 2012 18:57
                      Last Modified: 17 Jul 2013 09:56
                      URI: http://studentsrepo.um.edu.my/id/eprint/778

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