Yip, Phoi Chee (2004) Consumer behaviour of mobile phone users : a demographic and psychographic study / Yip Phoi Chee. Masters thesis, University of Malaya.
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
Item Type: | Thesis (Masters) |
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Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004. |
Uncontrolled Keywords: | Consumers--Malaysia--Attitudes |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | Faculty of Business and Accountancy |
Depositing User: | Mr Jasny Razali |
Date Deposited: | 10 Apr 2012 19:29 |
Last Modified: | 17 Jul 2013 15:26 |
URI: | http://studentsrepo.um.edu.my/id/eprint/953 |
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