Tong, Siew Fong (2000) Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective / Tong Siew Fong. Masters thesis, University Malaya.
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2000 |
| Uncontrolled Keywords: | Consumer behavior Brand loyalty--Malaysia Shampoos |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Dayang Rohana Razali |
| Date Deposited: | 14 Apr 2012 17:24 |
| Last Modified: | 20 Feb 2019 07:43 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1031 |
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