Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective / Tong Siew Fong

Tong, Siew Fong. (2000) Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective / Tong Siew Fong. Masters thesis, University Malaya.

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                      Item Type: Thesis (Masters)
                      Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2000
                      Uncontrolled Keywords: Consumer behavior Brand loyalty--Malaysia Shampoos
                      Subjects: H Social Sciences > HF Commerce
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: Ms Dayang Rohana Razali
                      Date Deposited: 14 Apr 2012 17:24
                      Last Modified: 02 Oct 2014 09:14
                      URI: http://studentsrepo.um.edu.my/id/eprint/1031

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