Customer-based brand equity of the sportswear market in Malaysia / Emilia Rosemera bt. Uzir

Uzir, Emilia Rosemera (2010) Customer-based brand equity of the sportswear market in Malaysia / Emilia Rosemera bt. Uzir. Masters thesis, Universiti Malaya.

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                  Item Type: Thesis (Masters)
                  Additional Information: Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.
                  Uncontrolled Keywords: Branding (Marketing)--Malaysia--Case studies ; Brand name products--Valuation--Malaysia
                  Subjects: H Social Sciences > HF Commerce
                  Divisions: Faculty of Business and Accountancy
                  Depositing User: Ms Siti Mawarni Salim
                  Date Deposited: 12 Apr 2012 22:33
                  Last Modified: 10 Jul 2013 16:20
                  URI: http://studentsrepo.um.edu.my/id/eprint/1594

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