Borhani, Mina (2011) Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment / Mina Borhani. Masters thesis, Universiti Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. |
| Uncontrolled Keywords: | Tourism ; Word-of-mouth advertising |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 13 Apr 2012 09:26 |
| Last Modified: | 19 Sep 2013 10:22 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1614 |
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