The role of the ethical brand and its effect on industrial buyers' responses / Sulaiman.

Sulaiman, Sulaiman (2010) The role of the ethical brand and its effect on industrial buyers' responses / Sulaiman. Masters thesis, Universiti Malaya.

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                        Item Type: Thesis (Masters)
                        Additional Information: Thesis (Ph.D) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.
                        Uncontrolled Keywords: Brand name products. ; Brand choice. Subject term: Consumers' preferences . ; Consumers--Attitudes. ; Marketing--Management. ; Business ethics.
                        Subjects: H Social Sciences > HD Industries. Land use. Labor
                        Divisions: Faculty of Business and Accountancy
                        Depositing User: Cik Siti Iryani Ismail
                        Date Deposited: 14 Apr 2012 16:40
                        Last Modified: 10 Jul 2013 15:55
                        URI: http://studentsrepo.um.edu.my/id/eprint/2198

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