Tan, Thiam Keat; Tay, Chai Li (1998) Customer service quality as a competitive strategy in the Malaysian automotive industry / Group research project by: Tan Thiam Keat (Alex) and Tay Chai Li. Masters thesis, Universiti Malaya.
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1998 |
| Uncontrolled Keywords: | Customer services--Malaysia--Quality control Automobile industry and trade--Malaysia--Customer services Consumer satisfaction--Malaysia |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | ms noor ain mat noor |
| Date Deposited: | 15 Apr 2012 12:08 |
| Last Modified: | 27 Jul 2013 15:34 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/2329 |
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