Customer service quality as a competitive strategy in the Malaysian automotive industry / Group research project by: Tan Thiam Keat (Alex) and Tay Chai Li

Tan, Thiam Keat; Tay, Chai Li (1998) Customer service quality as a competitive strategy in the Malaysian automotive industry / Group research project by: Tan Thiam Keat (Alex) and Tay Chai Li. Masters thesis, Universiti Malaya.

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                            Item Type: Thesis (Masters)
                            Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1998
                            Uncontrolled Keywords: Customer services--Malaysia--Quality control Automobile industry and trade--Malaysia--Customer services Consumer satisfaction--Malaysia
                            Subjects: H Social Sciences > HF Commerce
                            Divisions: Faculty of Business and Accountancy
                            Depositing User: ms noor ain mat noor
                            Date Deposited: 15 Apr 2012 12:08
                            Last Modified: 27 Jul 2013 15:34
                            URI: http://studentsrepo.um.edu.my/id/eprint/2329

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