Cheng, Siew Yee (2011) Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee. Masters thesis, Universiti Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. |
| Uncontrolled Keywords: | Branding (Marketing)--Malaysia ; Brand name products--Malaysia--Marketing |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 11 Apr 2012 14:18 |
| Last Modified: | 19 Sep 2013 17:58 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1305 |
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