Lam, Chee Peng (2004) Physicians' responses to marketing strategies of pharmaceutical companies in Malaysia / Lam Chee Peng. Masters thesis, Universiti Malaya.
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| PDF (ABSTRACT) Download (4Kb) | Preview | |
| PDF (TABLE OF CONTENT) Download (114Kb) | Preview | |
| PDF (CHAPTER 1) Download (145Kb) | Preview | |
| PDF (CHAPTER 2) Download (745Kb) | Preview | |
| PDF (CHAPTER 3) Download (123Kb) | Preview | |
| PDF (CHAPTER 4) Download (1268Kb) | Preview | |
| PDF (CHAPTER 5) Download (147Kb) | Preview | |
| PDF (BIBLIOGRAPHY) Download (237Kb) | Preview | |
| PDF (APPENDIX) Download (224Kb) | Preview |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004 |
| Uncontrolled Keywords: | Pharmaceutical industry--Malaysia--Marketing Physicians--Malaysia--Attitudes |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Cik Hamidah Mohammad Ali |
| Date Deposited: | 14 Apr 2012 17:03 |
| Last Modified: | 16 Jul 2013 12:43 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/1468 |
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