Yap, Nicole Chen Yan (2010) The study of antecedents of customer loyalty towards established mobile service providers in Malaysia / Nicole Yap Chen Yan. Masters thesis, Universiti Malaya.
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Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. |
| Uncontrolled Keywords: | Customer loyalty--Malaysia--Case studies. ; Cell phone services industry--Customer services--Malaysia. ; Cell phone services industry--Malaysia--Management. ; Cell phones--Marketing--Malaysia. |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Cik Siti Iryani Ismail |
| Date Deposited: | 14 Apr 2012 17:29 |
| Last Modified: | 10 Jul 2013 16:37 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/2218 |
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