Cheah, Yee Nin (2011) A study of consumers' global brand attitudes in Malaysia / Cheah Yee Nin. Masters thesis, University of Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. |
| Uncontrolled Keywords: | Brand name products; Branding (Marketing); Brand choice--Malaysia--Psychological aspects; Consumers' preferences--Malaysia |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Juhaida Abd Rahim |
| Date Deposited: | 23 Apr 2012 15:22 |
| Last Modified: | 19 Sep 2013 17:54 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/3127 |
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