Lim, Kai Hoe; Low, Yeok Chin (2011) Case study : customer lifetime value for a fleet card business / Lim Kai Hoe <and> Low Yeok Chin. Masters thesis, Universiti Malaya.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. |
| Uncontrolled Keywords: | Relationship marketing |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Cik Norhikmah Mazlan |
| Date Deposited: | 24 Apr 2012 12:56 |
| Last Modified: | 24 Sep 2013 16:39 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/3267 |
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