Ong, Khian Sin (2009) Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin. Masters thesis, Universiti Malaya.
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| PDF (Chapter 1) Download (19Kb) | Preview | |
| PDF (Chapter 2) Download (53Kb) | Preview | |
| PDF (Chapter 3) Download (27Kb) | Preview | |
| PDF (Chapter 4) Download (210Kb) | Preview | |
| PDF (Chapter 5) Download (30Kb) | Preview | |
| PDF (Bibliography) Download (25Kb) | Preview | |
| PDF (Appendix) Download (201Kb) | Preview |
Official URL: http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01...
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. |
| Uncontrolled Keywords: | Internet banking--Malaysia--Case studies ; Banks and banking--Customer services--Information technology--Malaysia |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy > Operations and Management Information Systems |
| Depositing User: | Ms Siti Mawarni Salim |
| Date Deposited: | 24 Apr 2012 16:57 |
| Last Modified: | 11 Jul 2013 09:38 |
| URI: | http://studentsrepo.um.edu.my/id/eprint/3354 |
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