Consumer behaviour of mobile phone users : a demographic and psychographic study / Yip Phoi Chee.

Yip, Phoi Chee (2004) Consumer behaviour of mobile phone users : a demographic and psychographic study / Yip Phoi Chee. Masters thesis, University of Malaya.

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                  Item Type: Thesis (Masters)
                  Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004.
                  Uncontrolled Keywords: Consumers--Malaysia--Attitudes
                  Subjects: H Social Sciences > HF Commerce
                  Divisions: Faculty of Business and Accountancy
                  Depositing User: Mr Jasny Razali
                  Date Deposited: 10 Apr 2012 19:29
                  Last Modified: 17 Jul 2013 15:26
                  URI: http://studentsrepo.um.edu.my/id/eprint/953

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