A study of customer relationship management in the automobile industry in Malaysia / Cheong Khai Fan @ Kai Pan.

Cheong, Khai Fan (2004) A study of customer relationship management in the automobile industry in Malaysia / Cheong Khai Fan @ Kai Pan. Masters thesis, University of Malaya.

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                Item Type: Thesis (Masters)
                Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004.
                Uncontrolled Keywords: Automobile industry and trade--Malaysia--Management
                Subjects: H Social Sciences > HF Commerce
                Divisions: Faculty of Business and Accountancy
                Depositing User: Mr Jasny Razali
                Date Deposited: 10 Apr 2012 19:31
                Last Modified: 11 Jul 2013 15:13
                URI: http://studentsrepo.um.edu.my/id/eprint/984

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