Creating sustainable competitive advantages in a global environment : a survey of Malaysian advertising agencies / Wong Wai Cheng

Wong, Wai Cheng (1999) Creating sustainable competitive advantages in a global environment : a survey of Malaysian advertising agencies / Wong Wai Cheng. Masters thesis, Universiti Malaya.

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                      Item Type: Thesis (Masters)
                      Additional Information: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1999
                      Uncontrolled Keywords: Adverstising agencies
                      Subjects: H Social Sciences > HF Commerce
                      Divisions: Faculty of Business and Accountancy
                      Depositing User: Mr Mohd Khalifah Idris
                      Date Deposited: 14 Apr 2012 10:45
                      Last Modified: 23 Jul 2013 12:31
                      URI: http://studentsrepo.um.edu.my/id/eprint/2015

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